what i do best
Strategic and creative branding systems
BRANDING REQUIRES MANY DISCIPLINES
From verbal and visual brand foundations to the creative process of weaving a complete branding system together and activating it across multiple customer touchpoints.
This is where I shine.
Brand Strategy
let’s PLAN your brand
Your brand is your most powerful marketing asset.
It ensures relevance to your audience.
It guarantees differentiation from your competition.
Owning a memorable and engaging brand is of vital value.
For your business to be successful, and meaningful.
To reach its full potential. To kick competitor butts.
Your brand not only allows you to stand out in the marketplace.
It also has the power to create lasting relationships, loyalty, and trust with people.
“There is nothing worse than a sharp image of a fuzzy concept.”
SERVICES BRAND STRATEGY
✒️ Brand audits, reviews, surveys
✒️ Strategic brand positioning
✒️ Market analysis
✒️ Audience studies, demographics and segmentation
✒️ Internal brand messaging
Brand Messaging
GIVE your brand A VOICE
Your brand language needs to be defined as precisely as possible.
Your written brand unifies how everyone talks about your brand – internally + externally.
Ask around, does everyone in your team know your brand promise?
How many different answers will you get asking about the elevator pitch?
Many brands have a fundamental lack of clarity, consistency, and therefore, a lack of integrity in their messaging.
A strong and clear brand language means building trust.
“Writing is thinking. To write well is to think clearly.
That’s why it’s so hard.”
SERVICES BRAND MESSAGING
✒️ Purpose, vision, brand pillars, core values
✒️ Brand story, brand manifesto
✒️ Brand positioning
✒️ Brand tone and voice
✒️ Mission statements and elevator pitches
✒️ Brand promise and tag lines
✒️ Unique selling propositions and reasons to believe
✒️ Customer benefits and proof points
✒️ Targeted messaging for all audiences
Brand Development
Bring YOUR brand to life
Your visual brand language is the perfect complement to your written brand!
Together, written and visual brand vocabulary define the way your company looks, feels, and acts.
For all audiences. Across every single touch point.
Defining a strong visual brand language does a couple of important jobs:
Provide clarity, consistency, and alignment with the organization’s values.
Holistically supports, complements, and reinforces the verbal brand through
consistent expression of the brand.
“A brand is like a reputation for a person.
You earn reputation by trying to do hard things well.”