💎 Fleet science center 💎

Bringing a bold vision to life | Brand evolution

The new vision of the Fleet Science Center is “Science starts here, and opens a world of possibility”.

It was clear to me that science must be the basis for the new identity, that’s why we based the mark on the concepts of Platonic solids, aligned it with the Fibonacci sequence and the golden rules of symmetry. The triangle shape symbolizes the 3 pillars of the brand vision.

In the ever-evolving world of science, the Fleet brand cannot be set in stone. It needs to display agile characteristics that mirror the dynamic and interactive nature of the Fleet Science Center. This is why we decided on a dynamic brand identity—one that can change, adapt and grow with the world of science.

MY ROLE(S)

🤘🏽Brand strategy

🤘🏽Concepts

🤘🏽Art Direction, Creative Direction

🤘🏽Design

🤘🏽Copywriting

🤘🏽Brand guidelines