⚡️ SAN DIEGO CHARGERS ⚡️

Growing a fan base 2010-2015

My work with the Chargers spanned 5 NFL seasons.

Every year my team and I created a newly themed season campaign based on the state of the team and the sentiment of the Chargers fan community.

The goal for every season was to promote the Game Day Experience, strengthen the Chargers brand, engage and grow the fan base and ultimately fill the home stadium.

Marketing materials included everything from high-end production season tickets to TV commercials to digital and social media marketing intiatives.

MY ROLE(S)

🤘🏽Brand strategy

🤘🏽Concepts

🤘🏽Art Direction, Creative Direction

🤘🏽Design

🤘🏽Copywriting

🤘🏽Integrated marketing

Season Ticket DesignThe first time that fans had the chance to get featured on the season tickets, raising their collectible value and make them more sharable on social media. — **Season Ticket Design**
The first time that fans had the chance to get featured on the season tickets, raising their collectible value and make them more sharable on social media.

Chargers.com Splash PageIntroducing the season campaign and game schedule, setting the mood for the season and promote early season ticket sales. — **Chargers.com Splash Page**
Introducing the season campaign and game schedule, setting the mood for the season and promote early season ticket sales.

Mobile BillboardsIntroducing the Bolt Up trolley car and new merchandise — **Mobile Billboards**
Introducing the Bolt Up trolley car and new merchandise

Fan EngagementThe How to Bolt Up fan guide featured creative ways of how fans could show their pride around game day. — **Fan Engagement**
The How to Bolt Up fan guide featured creative ways of how fans could show their pride around game day.

Newspaper PageCreating excitement for the new season with a full page newspaper poster. — **Newspaper Page**
Creating excitement for the new season with a full page newspaper poster.

SEE MORE BRANDING WORK

Find out what's possible.

⚡️Let's brainstorm! ⚡️